News
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The “Dangerous Balloons” Story Isn’t News - It’s a Wake-Up Call
Let’s be honest: seeing “dangerous” and “balloons” in the same sentence can be damaging for our industry - not because the article is wrong, but because most consumers skim headlines and miss context.
Inside the balloon industry, this story is everywhere. It’s being discussed in groups, shared in chats, and analysed in professional circles. Even a few national outlets like The Independent and The Sun have picked it up and repeated the core findings.
But outside our community?
Most consumers haven’t seen it - and won’t.That’s why panic achieves nothing.
This isn’t a public relations crisis unless we turn it into one. -
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